Good Branding is Good Business

We understand branding, we know all about typography, and we know what looks right both for the enhancement of your brand, and for the engagement of your target audience. Because branding involves a lot of thought and experience, we are here to assist you with creating the perfect logo and branding for your business or organization.



Below are a few samples of branding and marketing collateral – including information graphics, flyers, posters, bannerstands, brochures, business cards and branded content – that have helped our clients get noticed.

* Rollover the images and click for more detail.




Defining your brand is a journey of business self-discovery.

Whether you're establishing a corporate identity or a public persona, it’s important to create a signature logo and branding that your customers will associate you with. Branding is a comprehensive list of exclusive assets that represent your business or persona in the eyes of the public. Your branding assets (logo, tag line, color palette, font family, etc.) express the values and ideology that you want your customers to identify with.

The foundation of your brand is your logo. Your website, packaging and promotional materials, all of which integrate your logo to communicate your brand. What you communicate visually and verbally are part of your brand strategy. Consistent strategic branding leads to a solid reputation and brand equity, which adds and establishes value to your business or organization.

WDM can help you define & differentiate yourself with...

01.

CORE MESSAGING

Messaging describes a high-level point that you want to convey. Usually, it is a specific idea that you want someone to remember. In the non-profit context, some examples of a message include: Your organization's mission or vision statement. Your message strategy consists of a positioning statement and three to four supporting points.

02.

STYLE GUIDE

A style guide is a complete collection of brand styles and assets that define a brand and guide how its represented publicly. These assets include things like the color palette, fonts, images, logo versions, placement and anything else that's needed to accurately and effectively articulate the message and value it represents.

03.

MARKETING COLLATERAL

Business cards, logo with several variations, profile pictures, information graphics, flyers, posters, bannerstands, brochures, social media icons, branded content, content upgrades and more make up your suite of graphic assets otherwise known as Marketing Collateral.

The Fundamental Elements of Your Brand

Lead With Your Logo

Don't rush with this step. Get it right. Convey your aesthetic. It will be everywhere and you want to be proud of it.

Integrate Your Brand

In your marketing collateral, Social media networks, your e-mail signature, letterhead, widgets, everything, everywhere.

Create a Tagline

A meaningful short and concise statement that captures the essence of your brand.

Your Brand Promise

Direct, concise, key messages you want to communicate about your brand.

Find Your Voice

Your voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational.

Create Templates & Guidelines

Unify your designs. Use the same color scheme, logo placement, look and feel throughout for your marketing materials.


If you need to create from scratch, completely redesign or just refresh your company's brand, we'd love to chat with you about how WDM can help.


WEB DESIGN & DEVELOPMENT
MOTION GRAPHICS