Motion Graphics content ensures that any subject or product can be captivating and engaging for the viewer. If you want to take your brand’s video content to the next level and think Motion Graphics is the way to go, get in touch with WDM today.
The impetus of this project originated from ISSA's marketing team. They had designed the 'Value of Clean' infographic and asked for assistance on how this message could be taken to the next level. Big supporters and users of video as a marketing tool, they wanted to adapt this infographic to video. Enter Producer Chad Ericksen from Lakeshore Creative and Matthew Wright from WDM. As with any preliminary stage of creative, we looked at what was out there and were frankly disappointed with what we found, beautifully designed infographic art denigrated to simple animated text with no flare or even worse, PowerPoint slide shows accompanied by a single track music bed transferred to video.
Our client was ecstatic with our solution and execution. The infographics elements where preserved, enhanced and brought to life with animation, sound effects, music mix and professional voice talent. Delivered in both English and Spanish languages, ISSA declares "The Value of Clean" has been one of their most successful digital campaigns to date.
There was a time, before Motion Graphics existed, that Graphic Design pieces only worked in a flat and still format. Motion Graphics, as a composed word, means 'Graphics in Movement'. In a more simplistic way, almost everything that moves and that involves a graphic element is Motion Graphics.
Internet, TV, Cinema, mobile apps, video games… all of them become alive through Motion Graphics. Every text, every graphic you see moving in any of those platforms and any media, is conceived by a Motion Graphics Designer. A typical Motion Graphics Designer has been trained in traditional graphic design and has learned to integrate the elements of time, sound, and space into his or her existing skillset.
Integrating video into a marketing strategy is one of the most effective ways to not only increase comprehension but also help increase overall engagement of their product or service. The Top 5 metrics motion graphics improve on your website:
Fresh Start Sober Living wanted to add unique content to their website, messaging the could get multiple uses in different media. Our goal was to tell the story of how to break the deadly cycle of addiction by illustrating how sober living, as a component of substance abuse treatment aftercare, increases the success rate of recovering addicts.
Having a good idea of who our audience was, first we engaged and interviewed clinical addiction specialists, collected data and mapped out the information flow, constructed an engaging narrative and ultimatly let the data tell the story. After many iterations consisting mostly of reorganizing and chipping away at excess data, we arrived at a robust information graphic. Next, we brought the infographic to life with animation, sound design and professional voice talent.
We delivered the Information Graphic (in the sidebar on the right), a 4:50 min and 2:30 min 'Info-motion' graphic video(s) and a 6' X 1' vertical hanging tradeshow banner. Fresh Start's website experienced decreased bounce rates, more social shares and ultimately increased visitor engagement.